Building capabilities
This is a real client example. The company aimed to build excellent marketing and launch capabilities across teams and geographies. Their existing 1-week face-to-face (F2F) training was expensive, not scalable, and perceived as lacking value (Net Promoter Score >30%). The onset of COVID-19 exacerbated these issues.
01 Change desired
DO
The C-suite defines success by the uniform use of global campaigns and corporate templates.
FEEL
Local teams feel acknowledged for their contributions.
SAY
Participants recommend training to their peers.
02 Concern
C-suite
Inefficient use of resources and misaligned focus of affiliates.
Local Teams
Felt undervalued using ready-made templates and viewed tasks as bureaucratic.
Project Leads
Significant investments in launch playbooks and training with little visible change.
03 Approach
Tools
Easy access resources and clear, purposeful roles.
Training
Learning experiences to ensure roles are understood and tools are used effectively.
04 Resources
1. Analysis: Reviewed F2F training, relevant content, participant feedback, company expectations, and employee needs.
2. Alignment: Collaborated with SMEs, Leads, L&D Heads, and other stakeholders to define and align content and desired outcomes. Aligned around strategy, key priorities, and the lines of responsibility.
3. Curriculum Development: Created two scalable curricula with six one-hour modules, emphasizing critical resources.
4. Train the Trainer Building: Established a team of coaches and trainers for further scaling at global, regional, and local levels.
5. Training Implementation: Trained employees across functions and geographies, made the necessary course corrections, and handed it over to the business/trainers for further roll-out.
6. Talent Development: Selected talents pitched their launch plans of a fictitious case in a shark tank format to senior managers for a realistic experience.
7. Impact Measurement: Measured the impact of resources and training.
05 Effects
Uniform Implementation
Global templates and original campaigns were used in local launch and marketing plans.
Time & Cost Efficiency
Reduced learning time by 70% and costs by 87% compared to F2F training.
Training Reach
Trained ~8,000 employees and
50 trainers within 6 months. About 80 talents in EMEA/APAC participated in the Shark Tank.
Net Promoter Score: 93 % answered with very likely or likely to "I would recommend this training to a peer".
Employee Engagement
Participants confirmed their understanding of how to contribute to successful launches in their markets.